Skin Care Products: Japanese Cosmetics Ranking 2025 Mid-Year
Best Skin Care Products to Buy in Japan 2025
@cosme, Japan’s leading cosmetics portal and online beauty community, is one of the most trusted and influential sources for beauty lovers around the world. Twice a year (in June and December ), @cosme releases its Best Cosmetics Awards, spotlighting the most popular and trending beauty products across categories such as skin care, makeup, body care, and hair care.
What makes these awards especially credible is that the rankings are based on thousands of real user reviews in Japan. If you’re a fan of J-beauty or just curious about what’s hot in the Japanese beauty scene, the @cosme Best Cosmetics Awards are a must-follow.
The 2025 Mid-Year edition of the Best Cosmetics Awards has just been announced, revealing the top-performing and best-selling beauty products in Japan for the first half of the year.
In this article, we’re highlighting the skincare category, including cleansers, lotions, serums, creams and sheet masks. If you’re shopping in Japan or exploring new J-beauty picks from abroad, this list will help you discover the most loved skincare products in Japan right now. Let’s take a look at what’s trending in Japanese skincare in 2025!
Best Cleanser
copyright©istyle Inc.
1st place: Duo The Cleansing Balm Black Repair (18g 836 yen/ 66g 2,970 yen/ 90g 3,960 yen)
2nd place: Wonjungyo Daily Milk Cleansing Sheet (1,870 yen)
3rd place: Sekkisei Brightening Cleansing Oil (30ml 660 yen/ 135ml 2,200 yen/ 150ml 2,750 yen)
Best Face Wash
copyright©istyle Inc.
1st place: Kanebo Comfort Stretchy Wash (6,050 yen)
2nd place: AQUALABEL Esthetic Cleansing Gel (1,430 yen)
3rd place: Suisai Beauty Clear Pink Powder Wash (15pc 990 yen/32pc 1,980 yen)
*This content was originally published on Japan Web Magazine (https://jw-webmagazine.com/skin-care-products-japanese-cosmetics-ranking-2025-mid-year/) on June 12, 2025 and is republished here for our newsletter readers.
