2025 BicCamera Shopping Guide: 20 Must-Buys with Discount Coupon
Your Complete Guide to Shopping, Discounts, and Souvenirs at BicCamera
Visiting Japan? If you think BicCamera is only selling camera equipment, you might be surprised by what you’ll find inside. Despite its name, BicCamera has evolved into a mega-retailer that offers everything from the latest gadgets and beauty tech to Japanese sake. With over 40 stores across Japan and its iconic jingle playing at Ikebukuro Station, this electronics megastore has become a one-stop must-visit shop for savvy tourists.
Tax-free 10% & up to 7% discount BicCamera Coupon – Too Good to Skip
Shop at BicCamera and save big! Spend over 5,000 yen to qualify for tax-free shopping (10% savings), plus get category discounts: 3% on sake, 5% on medicine and food, and 7% on electronics. Download the coupon to maximize your savings.
*Please note that some products may not be eligible for additional discounts beyond tax-free shopping. For specific details, consult their multilingual staff in-store.
BicCamera: Way More Than Just Cameras
Despite the name, BicCamera isn’t just about photography equipment. BicCamera originally started as a discount camera shop, and it has now grown into one of the top electronics retail chains in Japan. Today, they sell almost everything, from video games to phone accessories, and toys to souvenirs! Here are three more reasons why international travelers love BicCamera.
Super Easy Access and Wide Product Range
BicCamera stores are conveniently located right next to major train stations across Japan, making them incredibly easy to reach. If you’re in Tokyo, you’ll find them near major stations like Ikebukuro, Shinjuku, and Akihabara. With floors upon floors of products, you’ll find everything from the latest gadgets to everyday essentials all in one place.
For tourists, this incredible variety means you can check off your entire shopping list in a single visit. Need a new smartphone? Check. Last-minute souvenirs for family back home? They’ve got you covered. Looking for the perfect high-end Japanese skincare products? You’ll find them here too.
Multilingual Support
What makes BicCamera even more tourist-friendly is its excellent multilingual support. Most store has English-speaking staff ready to assist with product questions, tax-free procedures, and recommendations. Even if English isn’t your language, BicCamera offers free Pocketalk translators that support dozens of languages. This commitment to helping international visitors makes BicCamera one of the most accessible shopping destinations for travelers in Japan.
Convenient Tax-Free Process
Even though BicCamera stores are huge, they’ve made tax-free shopping incredibly convenient for tourists by setting up tax refund counters on every floor. Except for certain special items, you can get your tax refund on almost any floor!
Here’s a helpful tip: items other than consumables can be opened and used during your stay in Japan. So if you plan to use something right away, make sure to do separate tax-free checkouts. According to tax-free regulations, If consumable goods are sealed together in the same bag, you won’t be able to open it until you leave Japan.
Top 6 Must-Buy Electronics & Beauty Devices at BicCamera
As one of Japan’s largest electronics retailers, BicCamera naturally excels at what they do best—electronics! Not only do they offer an incredible variety, but they’re also packed with amazing deals. Among tourists, the most popular items are definitely cameras, beauty devices, and headphones! Let’s check out what’s currently flying off the shelves in each of these categories!
Headphone: Sony WH-1000x M6
Sony’s headphones are consistently among the most popular in Japan and worldwide, thanks to their industry-leading noise-canceling technology, refined sound quality, and sleek design. They are especially loved by frequent travelers and commuters who want to block out noise and enjoy immersive audio experiences.
Sony’s newest model, the WH-1000XM6, takes their popular noise-canceling headphones to the next level. It’s more comfortable to wear, blocks out noise better than ever, and delivers rich, balanced sound. With a long battery life of up to 30 hours and smart features like easy Bluetooth pairing and quick charging, it’s a great companion for music lovers, frequent fliers, or anyone who just wants a peaceful listening experience.
Beauty Tech: Panasonic VITALIFT RF EX EH-SR86
Panasonic, a top Japanese home appliance brand, has also become a favorite in the beauty tech world. Known for products like their nanoe hair dryers and RF beauty devices, Panasonic offers salon-quality care at home with impressive results and user-friendly features.
One of their most recent popular items is the VITALIFT RF beauty device, launched in 2022 and updated in 2024 with added cleansing functions. It uses dual RF (radio frequency) and EMS (microcurrent) technology to lift and firm the skin while boosting collagen production—perfect for targeting sagging and fine lines. With its award-winning design, it’s a top pick if you’re looking to invest in a high-performance beauty tool from Japan.
Electric Shaver: Panasonic LAMDASH PALM IN
This is one of Panasonic’s most talked-about electric shavers lately! This compact electric shaver from Panasonic is a game-changer for travelers. Designed to fit perfectly in the palm of your hand, the LAMDASH PALM IN is lightweight, portable, and surprisingly powerful. It features a high-speed motor and a multi-blade system that delivers a close and comfortable shave even on sensitive skin.
Online reviews praise its sleek design, quiet operation, and USB-C charging, making it perfect for carry-on luggage or daily grooming on the go. Popular among both business travelers and style-conscious tourists, it’s a smart buy if you’re looking for a high-quality Japanese shaver.
Hair Iron: SALONIA
The SALONIA Hair Iron is a fan favorite in Japan, especially among young women and travelers. With a 27mm barrel, it creates soft, natural curls or sleek inward styles with ease. Its ceramic-coated plates heat up quickly and help reduce hair damage, leaving your hair smooth and shiny.
One of its best features for tourists is the dual-voltage support, so you can use it back home without worry. The lightweight and simple design makes it easy to handle—even beginners can achieve salon-like results. At just 7,670 yen after tax (as of June 23, 2025), it’s an affordable and reliable beauty tool that fits perfectly in your suitcase.
Camera: Sony α7C II ILCE-7CM2
Sony has become a leader in Japan’s camera industry, known for its lightning-fast autofocus and top-tier image sensors. The α7C II, one of the world’s smallest full-frame cameras, combines a compact design with professional-grade performance, featuring the same high-quality sensor as flagship models and cutting-edge AI autofocus like “Real-Time Eye AF” that locks onto human and animal eyes. Whether for portraits, landscapes, or video, it’s a powerful all-rounder favored by both enthusiasts and pros.
Instant Camera: FUJIFILM INSTAX mini Evo
Fujifilm’s Instax cameras are beloved by young people and travelers for their “instant shoot and share” appeal. Perfect for parties, couples, or travel memories – just snap and get a unique physical photo instantly. Fujifilm often releases special bundles with cartoon borders, leather cases, and decorative straps that are both practical and collectible.
The INSTAX mini Evo is Fujifilm’s flagship model, combining digital shooting with instant printing. Its “select before printing” feature saves film waste. Features include 100 filter combinations, smartphone control, photo storage, and USB charging. However, the real draw is its stunning retro design—a must-have for creative photographers.
*This content was originally published on Japan Web Magazine (https://jw-webmagazine.com/2025-biccamera-shopping-guide-20-must-buys-and-discount-coupon/) on July 8, 2025 and is republished here for our newsletter readers.