For many people, fashion is an important part of life. It is also something that is constantly changing and can widely vary depending on location, age range, interests, and many more factors.
If you love Japan and you also love fashion, then you may already know that Japan has a wide variety of pronounced fashion types that can cater to many of these different fashion preferences. There are many Japanese clothing brands that have become internationally renowned throughout the years: from cutting-edge, unique brands to more accessible, popular brands.
In this article, I will share with you 10 trendy Japanese fashion brands for 2023. Maybe, you will find a brand that suits your preferences.
1. Comme des Garçons
We start our list with the globally recognized Comme des Garçons. This brand was founded by highly renowned fashion designer Rei Kawakubo in 1969. Throughout the years, this brand has had a variety of labels and lines as well as collaborations with many artists and other fashion brands.
They offer from the original avant-garde design with predominantly black-colored lines to the more colorful and popular “PLAY” line. This brand appeals mostly to those who like innovative and cutting-edge designs.
You can find their shops mostly inside department shops across Japan. They even have many shops abroad such as in France, the US, the UK, Germany, Australia, Hong Kong, and South Korea.
2. BAPE (A Bathing Ape)
A Bathing Ape, also known as simply “BAPE”, is a popular streetwear brand featuring bold patterns and unique designs, founded by Tomoaki Nagao (known as “NIGO”) in 1993. Not many people know this, but the official full name of this brand is “A Bathing Ape in Lukewater” which comes from the imagery of Japanese monkeys bathing in the Onsen.
This brand is mostly known for Baby Milo T-shirts, Shark Parka, and Bape Sta shoes. They are one of the major brands that globally popularized the term “Urahara style street fashion”.
They usually have roadside shops in Tokyo and other large cities in Japan. They also have many shops overseas such as in the US, China, the UK, France, U.A.E, and Indonesia.
3. FR2 (Fxxking Rabbits)
Next on our list, we have FR2 which is a popular and trendy Japanese streetwear brand known for its bold graphics and provocative designs. The brand was founded by Ryo Ishikawa in 2015 and it started with the concept of “Clothing for photographers”. The brand then gained popularity solely through Instagram (word of mouth) and it has grown to be worn by various celebrities.
The clothing with the easily recognizable rabbit logo can be seen mostly worn by young men and women in their teens and 20s. Some of their main lines include the “Smoking Kills” clothing and FR2×Reebok Instapump Fury sneakers.
Shops are found in Tokyo, Nagoya, Osaka, and Fukuoka, among other large Japanese cities. When it comes to International shops, you can find them in the US, the UK, France, New Zealand, China, and many more.
4. Uniqlo
The next brand doesn’t need that much of an introduction. Uniqlo is the largest clothing brand in Japan, having over 800 shops across the country. It was originally founded as a textile manufacturer and then opened its first retail store in 1984.
Their products are famous for being simple and minimalist in style, making them versatile and easy to blend in with other clothing pieces you have in your closet. Some of their popular pieces include the “Heattech” clothing line which keeps you warm in winter as well as the “AIRism” clothing line which keeps you cold during summer.
They currently have over 1,500 shops overseas and are steadily growing.
5. BEAMS
BEAMS started its business in 1976 as a boutique with a wide selection of brands and clothes. However, as the business grew and the number of shops increased, they started to produce their own brand of clothing as well as collaborate with other brands.
When it comes to style, they have expanded into 14 labels, each one catering to different customer preferences. For example, “B:MING by BEAMS” is a label that offers items for a variety of tastes, made for entire families to go shopping together. Then there is “International Gallery BEAMS” which offers a higher quality of products.
You can find over 160 shops across Japan and about 10 shops overseas.